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Steven Paul Matsumoto

How to Use Social Media for Local Event Promotion

Here’s a re-post from the archives.  I still believe there is some relevant information for small businesses given some recent conversations I’ve had. “With independent retailers still struggling with trying to figure out how to effectively use social media marketing… 

When is a Re-Tweet Advertising?

It’s inevitable that once you reach a certain level in social media circles you’re going to get re-tweet requests.  After all that is the draw of the medium, it’s viral, WOM (word of mouth) nature.  Now I am not referring… 

Why your consultant should not be a Yes Man

Since becoming a freelance consultant over five years ago now I am continually struck by the fact that most small business owners I interact with aren’t looking for objective, impartial advice.  Instead it would appear that their true intent in… 

A vote of no faith in our elected officials

With one credit downgrade in place, and another one looming on the horizon it is clear that financial institutions and the general populous have lost of faith in our elected officials’ ability to effectively govern.  As such I found the…