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How to Use Social Media for Local Event Promotion

Here’s a re-post from the archives.  I still believe there is some relevant information for small businesses given some recent conversations I’ve had. “With independent retailers still struggling with trying to figure out how to effectively use social media marketing… 

Why your consultant should not be a Yes Man

Since becoming a freelance consultant over five years ago now I am continually struck by the fact that most small business owners I interact with aren’t looking for objective, impartial advice.  Instead it would appear that their true intent in… 

Why I Still Hate Social Media Gurus

The phrase, “Social Media Guru,” has been floating around since I first signed up for Twitter in 2008 and it sickens me as much today as it did then!  Mostly because many of these self-appointed “Gurus” were your grocery bagger… 

Need a Social Media Marketing Director

It’s been almost two weeks since I began my active search for a corporate position.  Updating resumes, writing cover letters, scheduling interviews its as though I am graduating from college again.  It’s been almost four years since I’ve written a…